Company
A young company. An experienced team. Expertise you can rely on.
About PNX
PNX Automation is a young technology company with a wealth of experience behind it. Our team brings decades of hands-on experience in automation, control and regulation technology – and a genuine passion for finding practical solutions to complex challenges.
Our expertise combines deep technical knowledge with a strong understanding of industrial processes, particularly in web offset and newspaper production. Over the years, we’ve learned that successful automation is about much more than technology. It’s about understanding how a process really works, listening to what customers need and developing solutions that perform reliably in the real world.
We founded PNX to bring this experience into a modern, flexible and customer-focused company. Today, we support our customers with on-demand service and technical support, service contracts, retrofit projects, and software and hardware engineering. We also deliver complete automation projects – both within and beyond the printing industry.
We now work with customers and OEM partners around the world across a growing range of industries. Our key areas of focus are printing, industrial manufacturing and e-mobility and charging infrastructure.
Whether you need to keep an existing system running reliably, modernize established technology or develop something completely new, our approach stays the same:
We combine experience, technical expertise and a hands-on mindset to create solutions that make a real difference for our customers.
Management
Responsibility starts with being there when it matters.
At PNX, we believe that good leadership starts with being close to the people, the technology and the challenges our customers face. Our leadership team brings decades of hands-on experience in industrial automation, but just as importantly, a genuine passion for finding practical solutions and building strong, lasting relationships. We value open communication, short decision-making processes and a personal approach – because we want our customers and our team to know that they can always talk to us directly.
Conrad Borchert – Managing Director / CEO
Conrad Borchert brings more than 25 years of experience in industrial automation and in leading technology-focused companies. His focus is on growing our automation and services business, building long-term international customer relationships and helping customers modernize complex production environments in a sustainable and commercially sound way.
At PNX, his goal is simple: to build a reliable, long-term partnership with our customers – combining strong technical expertise with clear responsibility, open communication and a personal approach.
Our Leadership Team:
Conrad Borchert – Managing Director / CEO
Bernhard Schmiedeberg – Head of Sales & Business Development
Olaf Bartels - Head of Operations
Mission & Vision
Our Mission
Our mission is to make automation more reliable, efficient and sustainable for our customers.
We combine engineering expertise, hands-on experience and a deep understanding of industrial processes to solve technical challenges and develop solutions that meet our customers’ real-world needs.
We aim to be more than just a technology provider. We see ourselves as a reliable partner who understands our customers’ challenges, responds quickly when support is needed and stays by their side throughout the entire lifecycle of a plant.
Our Vision
Our vision is to establish PNX as an internationally recognized technology partner for industrial automation.
We combine the experience and technical expertise of an established engineering company with the agility and innovative spirit of a start-up. This allows us to respond quickly to new technologies and changing market requirements while providing the reliability, expertise and practical solutions our customers expect.
We believe the future of automation lies in intelligent, connected and sustainable solutions – developed with a clear understanding of the processes they are designed to improve.
Our goal is simple: to make advanced technology accessible, practical and valuable for people, processes and businesses.
Our Values
Experience
We believe there is no substitute for experience. Our knowledge has been built over decades of hands-on work in industrial automation – through completed projects, challenging situations and the lessons learned along the way. We bring that experience to every project, while always staying open to new ideas.
Customer focus
For us, good solutions start with listening. We take the time to understand our customers, their processes and the challenges they face before we start developing. That’s how we create solutions that genuinely fit their needs – not just on paper, but in everyday operation.
Reliability
Our customers depend on their plants – and they should be able to depend on us just as much. We keep our word, communicate openly and take responsibility when things get challenging. When our customers need us, we’re there.
Practical focus
We like technology, but technology is only valuable when it works in the real world. That’s why we focus on solutions that are technically sound, economically sensible and practical to operate and maintain. The best solution is one that makes life easier for the people who work with it every day.
Agility
Being a young company gives us the freedom to move quickly and stay flexible. We keep decision-making processes short, listen carefully and adapt when requirements change. This allows us to turn ideas into practical solutions without unnecessary complexity.
Partnership
We’re interested in more than individual projects. We want to build relationships that last. Whether we work with end customers, OEMs or technology partners, we value trust, open communication and working together as equals. Because the best results come from people who work towards the same goal.
Continuous development
Technology never stands still – and neither do we. We keep learning, questioning what we do and looking for better ways to solve problems. We develop our knowledge, our solutions and ourselves so that we can continue to create new opportunities for our customers.
Experienced enough to know what works. Open-minded enough to discover what works next.
Our Partners
Future-proof automation is built on the intelligent combination of different technologies. That’s why we work with components and platforms from established manufacturers and bring them together to create solutions that fit your application, your processes and your long-term goals. Our focus is always on finding the right solution for you – technically sound, economically viable and built to deliver lasting value.
Our expertise covers control and drive technology, industrial communication, sensor technology, machine vision, operator and control systems, and electrical engineering. When selecting technologies, we remain independent and focus on what matters most for our customers: compatibility, availability, maintainability and long-term value. We don’t believe in technology for technology’s sake – we choose what makes sense for your specific situation.
Where formal partnerships, certifications or specific manufacturer expertise apply, we communicate this openly and transparently. At the same time, we maintain a strong network of manufacturers, suppliers and specialist partners. This gives us access to a broad range of technologies and expertise, helping us put together the right solution for each project and support you with a reliable, efficient and technically strong implementation.